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In the music business, the folder that contains your photo, bio,
press clippings and demo tape/CD, is called your press kit or press
package. The same package goes to record companies, agents, attorneys
and the media. So it better look good and contain everything you need
others to know--without giving them a week's worth of reading
When putting together this important package, less is more. Too much
to read will make someone impatient. And realistically, what can you
say about a brand new act that has no real career? Your press kit
should contain the following materials only:
A clear, crisp 8x10 photo with artist/band name and contact info.
One or two short, positive reviews or press clips.
Lyrics to the songs on your tape/CD (stapled together in sequence).
A band/artist ID sheet identifying each member, writer and instrument
played by each. No need to mention where the band is from or how long
they've been floundering around together doing nothing--unless
there's a unique angle or story.
If you have three or four direct quotes from some very reputable
people in the business--managers, producers, artists--include them on
a separate quote sheet, but be sure to attribute them correctly.
Include a professional looking business card from your manager or
Don't forget to include your demo tape/CD, Einstein!
Always include a cover letter with every package explaining why
you're sending it.
We need to spend a few minutes talking about the photos you're
putting in your press packages. Do they really represent you? Do they
somehow depict the kind of music you play? Do they look pro?
I have yet to find a single artist who was incapable of somehow
finding a photographer to take a few pictures. Everyone has a
relative or friend with a camera. It's up to the artist to be
creative. You don't need a thousand-dollar photo session--merely one
that looks like it cost a thousand dollars. In other words, make it
look good for a few bucks.
Do not, for example, stand in front of a forest so we can't
distinguish you from the trees. Do not wear a watch or be
photographed in front of a calendar so the photo is dated a week
later. Do not stand in front of a black curtain or backdrop wearing
all black; you'll come out with a head and no body. Keep it simple.